Sole Trader Accountant — London
Your Self Assessment and books, handled.
Running a business in London is demanding enough without HMRC deadlines adding to the pressure. Whether you are a freelancer, consultant or trader, you need an accountant who files accurately, explains things clearly and responds when you ask. Fixed monthly fees from £41, ACCA-qualified, same-day replies during office hours.
- Self Assessment filed accurately and well before the January deadline
- Your tax position known months in advance, not days before it is due
- Bookkeeping off your plate so your records are always current and MTD-ready
- Questions answered the day you ask them, in plain English
No long-term contract. If it is not working after three months, you leave with clean books and nothing owed.
Get a free quote
Fixed pricing. Same-day reply.
What our clients say
★★★★★
Fast Turnaround When It Mattered
“Fees were transparent, turnaround was fast, and the work was done thoroughly and accurately.”
★★★★★
Rates Better Than Other Accountants
“His rates are extremely good compared to some other accountants out there and I get more for my money.”
★★★★★
Explained Everything Without Jargon
“Daniel was very helpful and patient with me when I had no clue what to do and spoke through everything with me and made it clear.”
★★★★★
Self-Employed Tax Handled Properly
“Being self employed means we all have to do this ourselves which is just not possible on top of our work load. Thanks again.”
Sound familiar?
Still doing your own books at the weekend?
Most London sole traders start out managing their own finances because it seems manageable. It stops being manageable around the time clients, deadlines and tax obligations all arrive at once. The Self Assessment deadline feels further away than it is, until it does not. And finding time to reconcile invoices, track expenses and stay MTD-compliant while actually doing the work you are paid to do is, frankly, a lot to ask.
- Self Assessment left until January, filed in a rush with something probably missed
- No clear picture of what the tax bill will be until it lands from HMRC
- Receipts and records piling up with no system to keep them straight
What sorted looks like
Your compliance runs on a schedule you do not have to manage. Tax is visible well before it is due. Records are current, organised and MTD-ready. You ask a question, you get an answer the same day.
- Self Assessment filed accurately and on time, well before the January rush
- Your estimated tax bill known months ahead so you can plan around it
- Bookkeeping maintained monthly so nothing needs unpicking at year-end
- Fixed monthly fee from £41 — agreed upfront, no surprise bills
What London sole traders say
Clients come to DG Accountancy because compliance is overdue or confusing. They stay because it stops being either of those things.
I worked with Daniel at DG Accountancy to review and sign off my sole trader accounts for a time-sensitive mortgage application, and the service was excellent. Daniel was extremely responsive, clear, and professional throughout. He understood exactly what the lender required, turned everything around very quickly without cutting corners. Communication was straightforward and reassuring, which made a potentially stressful part of the mortgage process much easier. Fees were transparent, turnaround was fast, and the work was done thoroughly and accurately. I wouldn’t hesitate to recommend Daniel to anyone needing reliable accountancy support, particularly where deadlines really matter.
Huge thanks to Daniel for helping ourselves with our taxes! Being self employed means we all have to do this ourselves which is just not possible on top of our work load. Thanks again! We will be using you again!
Everything a sole trader in London needs
Each package includes the compliance essentials, with cloud bookkeeping, dedicated access to Daniel and proactive communication built in as standard.
Self Assessment, Filed on Time
Your personal tax return is prepared and submitted accurately, with enough lead time to review the numbers before anything goes to HMRC. You will know your tax liability well before January, which means you can set aside the right amount and avoid last-minute surprises. Complex income streams — freelance, rental, employment alongside self-employment — are all handled.
Included as standardMonthly Bookkeeping via Xero
Your records are kept current every month through Xero, with bank feeds connected and transactions categorised correctly. MTD compliance is built in from the start, so there is nothing to retrofit when the rules apply to you. Year-end is a formality rather than a scramble.
Cloud-based and MTD-readyVAT Returns and Tax Planning
If you are VAT-registered or approaching the threshold, quarterly returns are filed on time and the scheme that suits your business is reviewed from the outset. Beyond compliance, Daniel flags deductible expenses you may be missing and reviews your structure if your income grows. Proactive, not just reactive.
Included or available as add-onConsistently rated 5.0 across every review
Sole traders, freelancers and small business owners across the UK — the feedback covers the same themes: fast turnaround, clear communication and fees that represent good value.
Great Advice on Expenses, Already Saving Money
“Daniel was very helpful with my books and tax return. He offered great advise and insight in how to manage my books better and more efficiently. His knowledge in tax law and what can be used for expenses really helped with saving money where I could.”
Professional, Speedy, Never Any Worry
“Professional service. This company does my accounts every year and i never have to worry about it. Speedy as well. I am a very happy customer.”
Meticulously Explained, Highly Recommended
“Absolutely recommend Daniel for all and any accounts related matter. Would use his expertise again. He is the most amazing person, very professional, explaining every detail meticulously in order to finalise our accounts.”
What makes the difference for sole traders
There is no shortage of accountants. The ones who are worth switching to are the ones who understand your situation before you explain it, reply promptly and charge a fee that makes sense.
Twenty Years Across Real Businesses
Daniel has worked in airlines, construction, manufacturing and entertainment — industries where margins are tight, cash flow matters and compliance is not optional. That breadth means he already understands the pressures self-employed professionals face, not just the tax forms that come with them. You get experience that was earned in the field, not just in practice.
Questions Answered the Day You Ask
When something lands in your inbox from HMRC or a client asks for financial information, waiting three days for a reply is not useful. DG Accountancy is known for fast, clear responses during office hours. You deal directly with Daniel — not a junior, not a ticket system, not a queue.
Fully Online, No Disruption to Your Day
Everything runs through Xero, secure file sharing and video calls. There are no trips to an office, no posting documents and no waiting for someone to open a filing cabinet. For sole traders in London who are already juggling a full schedule, that is largely the point.
Up and running in four straightforward steps
Most clients are fully onboarded within a week. The process is designed to take as little of your time as possible.
Book a free discovery call
A short conversation about your business, your current set-up and what you need from an accountant. No sales pitch — just an honest discussion about whether this is a good fit. You will leave knowing exactly what happens next.
Receive your fixed-fee quote
A clear, written quote tailored to your business structure and the services you actually need. Everything is agreed before any work begins, so there are no surprises on the invoice later.
Onboarding and Xero setup
Your Xero account is set up or tidied up, bank feeds are connected and everything we need is collected securely. If your books are behind, catch-up is handled as part of onboarding. Most clients are live within a week.
Compliance runs, you focus forward
Deadlines are met, returns are filed and your tax position stays visible throughout the year. When questions come up, answers come back the same day. The parts of running a business that used to take up your Sunday evenings are, for the most part, no longer your problem.
“Excellent service providing financial accounts for probate. Quick, efficient and friendly. Would highly recommend.”
Things sole traders usually ask first
I am based in London — does being fully online actually work for sole traders?
Yes, and for most sole traders it works better than the alternative. Everything is handled through Xero, secure document sharing and video calls — no office visits, no posting paperwork. Clients across the UK manage their accounts this way without any inconvenience, and the communication is faster than it would be waiting for an in-person appointment.
What does a sole trader package actually cost, and what is included?
Sole trader packages start from £41 per month, covering HMRC registration, Self Assessment, Making Tax Digital compliance, unlimited invoicing and a dedicated accountant. A higher-tier package from £99 per month adds VAT filing. All fees are fixed and agreed in writing before any work starts — no hourly rates, no unexpected additions. The first three months are available at 50% off.
My books are behind and I am not sure what state they are in. Is that a problem?
It is a common starting point, not an obstacle. Catch-up bookkeeping is handled as part of the onboarding process. Daniel will assess what needs doing, quote for it separately if the volume is significant and get things straight before ongoing monthly work begins. Arriving with books in some state of disarray is, frankly, the norm rather than the exception.
Am I locked into a contract if I sign up?
No. There is no long-term contract. If it is not the right fit after the first three months, you leave with your books clean, your records transferred and nothing owed beyond the work completed. The aim is that you stay because the service is worth staying for, not because leaving is difficult.
I have income from multiple sources alongside my self-employment — can you handle that?
Yes. Self Assessment returns covering employment income, rental income, dividends, freelance earnings and other streams are straightforward to handle once the records are organised correctly. Daniel will make sure each source is reported accurately and that allowable deductions are applied — including expenses that sole traders frequently overlook.
How far in advance will I know what my tax bill is going to be?
With bookkeeping kept current, your estimated tax liability can be projected at any point during the year. In practice, most clients have a clear picture of what they owe by October or November — well before the January Self Assessment deadline. That gives time to set the money aside rather than finding a shortfall in January.
Related guides and services for sole traders
Less to manage. More time on your work.
Fixed monthly fees from £41, ACCA-qualified support and a straightforward onboarding process. Most sole traders are up and running within a week.